About us
Two creatives, one goal: make your business unforgettable.
Elson Creative is a design studio based in Lubbock, Texas, working with entrepreneurs, small businesses, and growing brands everywhere.
Est. in
Lubbock, Texas
Our story
It started with a simple belief: great design shouldn't be out of reach.
Elson Creative began when two Texas Tech students — one who loved building things with code, one who loved making things beautiful — noticed the same problem. Local businesses doing excellent work were being let down by outdated websites, inconsistent branding, and “good enough” design.
Big agencies were out of budget. DIY tools produced templated, forgettable results. There had to be a middle path: professional, personal, and actually affordable. So we built it.
Today we design and develop websites, brand identities, and graphics for clients across Texas, Kansas, and New Mexico — and every project still gets the same hands-on attention as our very first.
Our mission
Professional design, accessible to all.
Our mission is to make professional design accessible to businesses of all sizes. We help entrepreneurs, small businesses, and growing brands turn their ideas into meaningful visual experiences — work that not only looks good but serves a purpose.
- 01
Creativity
Approaching every project with fresh ideas and unique perspectives.
- 02
Collaboration
Working closely with clients to understand their goals and vision.
- 03
Quality
Delivering thoughtful, polished, and functional design.
- 04
Individuality
Creating designs that reflect each client's personality rather than following a one-size-fits-all approach.
- 05
Growth
Helping businesses build a foundation they can continue to grow with.
Our approach
How we work, from first hello to launch day.
Design and development happen together here — which means fewer surprises, faster feedback, and a finished product that matches the vision.
- 01
Discover
We start by listening. Through our project questionnaire and a kickoff conversation, we learn about your business, your audience, and what success looks like for you.
- 02
Design
We explore directions, then refine the strongest one with your feedback. You'll see real mockups — not vague descriptions — before anything gets built.
- 03
Build
Designs become real: fast, responsive, accessible websites or print-ready files prepared to spec. We test across devices so everything just works.
- 04
Launch & Grow
We handle the launch, hosting, and handoff — and we stick around. As your business grows, your brand and website can grow with it.
What makes us different
Small studio. Big attention to detail.
Design and code under one roof
A designer and an engineer, working side by side. What you approve in the mockup is exactly what gets built — no handoff gaps, no "that's not possible" surprises.
Built for small businesses
We know budgets and timelines matter. Our process is lean, our communication is direct, and we focus on the work that moves the needle for your business.
We stick around after launch
Hosting, updates, new graphics for your next campaign — we're your long-term creative partner, not a one-and-done vendor.
Your brand, not a template
Every project starts from your personality and your audience. We never reach for a one-size-fits-all theme.
The people behind the work
Meet Elson Creative.
A programmer and a designer who genuinely love what they do — and who you'll actually talk to on every project.
- CM
Owner & Programmer
Christian Maldonado
Christian leads development at Elson Creative — turning designs into fast, reliable websites and handling everything from hosting to the last line of code.
A bona fide cinephile who will happily talk movies for as long as you'll let him.
B.S. Computer Engineering, Texas Tech University
- KH
Co-Owner & Graphic Designer
Khloe Hudgins
Khloe shapes the look and feel of every project — brand identities, logos, social graphics, and the visual details that make a business feel unmistakably itself.
Loves anime, cats, and a well-chosen color palette (not necessarily in that order).
Studying Graphic Design, Texas Tech University